Truth behind UX Design that you must consider

Researchers have recently done some testing of website users and they have exposed that some of that regular postulation where we hold the customers. We make a plan actually based on user point of view our self for website design. But it becomes totally wrong. Because we have been lying to ourselves about our website users and how they react to what they see online.

Expectations of users

Usually visitors comes for to do something such as buy something, learn something, they want to reach their aim of visiting site with complete the desire task, if website load slow they don’t have little endurance to wait and see the site.

They have expectations to webpage should react certain new if it is reacts something bad they don’t appreciate. If you are trying something innovative first let’s test on users how they accept and experience it, whether it is good for users are not.

Interested in home page:

Website builders will put the more efforts on create the outstanding home page. Do you think your attractive home page only generate sales? No reality is home page is just main point to connect the another specific web page to most web visitors

Actually  visitors are interested in where the information is  located, the home page only serve them to visit, Often they will have followed a link to a specific page and will not go anywhere near your home page. You may observe most of search result for your business will lead the specific page more than home page.

Thus you must put the efforts to create worth content in that specific page like your home page it give the best user experience.

Related article: Importance of user experience  in your business 

 User-friendly clicks:

Users usually do not move toward to your website because it has flash features. Visitor is like selectors in other words they spend very short time for looking something. If they are aggravate users will stop searching after 3 clicks.

So When users arrive web page  they  actively searching for information by clicking  on a Web page but they won’t get quickly to scan the information what they are looking for and they continue the search in site as they  can see the clues to get the information thus your content must conveyable.


User experience (UX) encompasses all aspects of the end-user; True user experience goes far beyond giving customers what they want. So your website should not be like full of innovate and difficult content to read.

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Tips to build perfect online brand

“Good branding is nothing but heart of the business”

The internet has been a benefit of many businesses nowadays, but smaller once that don’t have the marketing funds battle beside massive firm, there are innumerable channels to obtain your products and services online.


In the online world just having the website or online presence is not enough, you must also put up the tough online brand to make an impression and stand out among every business.

Here in this article, I would like to point few tips to build perfect online brand

Understanding your brand:

To be a successful business, understand what your business is, and create exclusive Logo which acts as important component of building brand “It the face of your business and the foundation for all branding efforts”

Learn your competitor’s brands

Take next step and start evaluating your competitor’s brands. You can learn a lot about advertising your industry by studying previously established entries.

It is important that you should not follow and apply those strategies for your brand. Look at motivations behind the choice, and use the traits for your next process.

Find how customers perceiving your brand:

To begin, you need to find out the way you see and how customers will see your brand, looking at your brand through the eyes of a customer will give you better insights into what really matters them, and which brand elements to emphasize.

Apply your brand personality to multiple areas:

Think about how this personality and persona might be interpreted to more touchable, sensible areas of your marketing strategy. How your voices come across in your content and other promotional materials that matter.

How would you approach your patrons?  Speak with them? Gain their trust and loyalty, these aren’t easy question to answer, but it is crucial for launching the hub of your brand.


So once you have created a clear online brand that you are happy with and that your readers and followers understand, it’s time to live it, be active to communicate your clients across all your social media channels, revisit regularly and Interact with them daily.

Once you have established your brand online, your responsibility isn’t quite over, it is fine to check in every few years to update your brand as needed. Stay consistent and improve your brand.

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